Advertising Franchise Interviews
According to Navarro, as cited in Statista (2023), the United States remains the indisputably largest advertising market globally, with an expenditure that often surpasses most other countries in the top 10 combined. Over the years, Franchise Interviews has interviewed some fascinating franchises in the advertising industry. Some include Alliance Franchise Brands, Big Mouth Advertising, Billboard Connection, Discovery Map, Money Mailer, and Valpak. Listen to the interviews below.
Navarro, J.G. (2023, Dec 18). Advertising in the United States – statistics & facts. Statista.com
We are meeting with Mike Cline, VP of franchise development for Alliance Franchise Brands. Alliance Franchise Brands serves the multi-billion dollar market for marketing, print, sign, and graphics communications services. Alliance Franchise Brands is considered a franchise training, technology, and implementation leader.
In its Marketing & Print Division, the company supports six brands: Allegra, American Speedy Printing, Insty-Prints in the United States, and Allegra, KKP, and Speedy Printing in Canada. In its Sign & Graphics Division, the company supports three brands in North America and the United Kingdom: Image360, Signs by Tomorrow, and Signs Now.
We play a clip from our popular Great Quotes in Franchising podcast in Part Two.
Big Mouth Advertising offers effective state-of-the-art Scrolling Mobile technology. It exists to provide businesses with a creative solution, helping them break through today's media clutter with high-impact, geographically targeted "In Your Face" Advertising messages that generate results. Big Mouth Advertising vehicles are one-stop shopping for Branding, New Product Rollouts, Grand Openings, Events, and Guerrilla marketing. Welcome to the world of mobile advertising and Big Mouth Advertising!
We have a great show today. Franchise Interviews is meeting with the Chief Executive Officer of the United Franchise Group, Ray Titus, as well as The Director of International Development for the United Franchise Group, Tony Foley.
THE UNITED FRANCHISE GROUP has over 1,000 locations and, in over 50 countries, has been franchising for almost 35 years. The company includes franchise industry giants SIGNARAMA, the world’s largest sign franchise; EmbroidMe, the world’s largest embroidery franchise; Billboard Connection, a successful out-of-home advertising franchise; Transworld Business Advisors, for people to research business opportunities before investing; and Plan Ahead Events, a home-based corporate event planning franchise. Lastly, they have SuperGreen Solutions, an energy efficient/green product and services business, and Experimac, a computer repair system.
In part 2, you will hear our interview on CBS radio with Coach Lynn Johnson. Click the play button to listen to the show.
We are meeting with Peter Hans. Since 2005, Peter Hans has been the president of Discovery Map International, the leading provider of curated guides to top tourist attractions in cities and towns throughout North America. The Waitsfield, Vermont-based franchisor has maps in 130 communities in North America and has 91 franchise owners. Peter began his career as an investment banker in Switzerland for six years, followed by six more years in London. During that time, he traveled to almost every major European city, Australia, Asia, and South America.
Quotes from Peter...“During the selling season, a franchise owner might set up sales calls around their children’s school schedule—9 am to 3 pm. Somebody with different lifestyle demands might schedule two or three mornings a week for sales calls. Mornings and the rest of the week could be spent on follow-up and administrative tasks. While everybody’s schedule might differ, it is important to have one and maintain the discipline to stick to it.”
Part two will play a clip from our popular Great Quotes in Franchising podcast.
We are meeting with Chris Rimlinger, VP of Marketing for the Money Mailer franchise. For over 34 years, Money Mailer franchisees and their staff have helped local business owners increase market share. Their targeted, hyper-local approach allows businesses to reach prospects with offers in the mail, online, on mobile devices, and through social media.
Coupon usage continues to soar, with 86% of households now using coupons and more substantial growth ahead. Learn more about this exciting opportunity by listening to the show.
Layoffs and the down economy have consumers scrambling for more ways to save money. Valpak is bringing savings right to residents' doorsteps with their business. Today, we have the pleasure of meeting with Kevin Drudge, Manager of Franchise Development at Valpak, one of the nation's leading direct mail companies delivering coupons to more than 45 million households in the United States, Canada, and Puerto Rico.