Publications and Articles

A Tale of Two Franchise Podcasters - Scotty Milas and Martin J. McDermott I've met countless wonderful people over the years through podcasting. One key practice I recommend to new podcasters is transcribing interviews.

After The Podcast Tips - The TranscriptA popular expression suggests, “If you build it, they will come.” It is true having something versus nothing increases your chances of success.

You Had Me At Hello: The Power of the Follow-UpYou Had Me at Hello There is a powerful scene at the end of the movie "Jerry McGuire," where Tom Cruises' character, Jerry McGuire, appeals to his wife to take him back after a temporary break-up. In his ability to give his best sales pitch, Jerry appeals to his wife Dorothy, played by Renee Zellweg

Advice from Winnie the Pooh on Saying GoodbyeOne of my biggest challenges in life has been saying goodbye. I suspect I passed this trait on to my son.

Tales From The Bronx - A Story I Will Share With My SonSeveral years ago, I lost my father to Parkinson’s disease. He was the kindest man I have ever met.

Think Like a Minnesota Viking: Seven Entrepreneur Tips from Legendary Quarterback Turned Businessperson Fran TarkentonThink Like a Minnesota Viking: Seven Entrepreneur Tips from Legendary Quarterback Turned Businessperson Fran Tarkenton By Martin J. McDermott, DBA Fran Tarkenton, the legendary Minnesota Viking, was interviewed by Jay Abraham (the icon motivational speaker), where Tarkenton shares his views on busin

The Law of Vibration - The Student Becomes the TeacherThis article is inspired by a social media discussion I recently created for my students. The task was to listen to several podcasts from my students and make them into a blog.

Applying Resource Scarcity Theory to Franchising: The Effect of Industry Choice and Age on Franchise Success and Satisfaction | Published in Small Business Institute JournalBy Martin J. McDermott, David Butler. This study investigates the impact of industry category and age on franchise business ownership and job satisfaction

KLMN Junk Removal: A Case for Veterans in Franchising | Published in Small Business Institute JournalBy Martin J. McDermott. A military veteran creates a successful junk removal franchise by creating a unique brand attractive to customers and a unique type of franchisee

A Qualitative Study: Military Veterans and Franchise OwnershipThis study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background.This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise.Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had strong negative sentiment towards bureaucracy, however did value the positive aspects of systems within the franchise construct. In addition, the veterans valued their prior learning related to military experience and leadership and perceived it as a key strength towards successful franchise leadership and business ownership. One of the main aspects of business ownership and leadership that veterans valued more than other concepts was control, which connects to the traditional aspects of control within the business profession.

THE INFLUENCE OF HUMAN CAPITAL FACTORS ON FRANCHISING | Published in Small Business Institute JournalBy Martin Joseph McDermott, Tom Boyd. ...

Franchise Interviews:It's five minutes to airtime and Marty McDermott is in his home office in Williams Township, Pennsylvania; his cohost, Don Johnson, is holed up in his office at Diamond Financial

How Understanding Business Can Help Your IT CareerWhile many business principles have remained the same, technology has created an opportunity for you to become more effective. Find out what you can do.

Skills Required to Become a Computer Support SpecialistFind out more about the role of computer support specialists and how a Google IT Support Certificate can help you prepare for this career.

As Technology Evolves, Marketing Roles Grow and ExpandWant to learn more about technology and marketing? Read this article for 4 ways the rise of technology drives growth of digital marketing roles.

The 8 Marketing Skills Employers Want You to HaveMarketing is a growing field. If you’re looking to launch or expand a career in marketing, these are the top marketing skills you need to be successful.

McDermott_Boyd_Weaver_ Franchise_Business_Ownership_2015.pdf

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Dr. Martin J. McDermott, author of Rock Star MBA

Coming Soon! Rock Star MBA: 77 Untapped Lessons Learned About Life, Business, Marketing, Entrepreneurship, & Leadership from Rock Stars. Learn more at RockStarMBA.com

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